As we live in a globalized
society, cultures that usually distinguished by regions or people become hard
to being recognized as a particular group’s product because
there are many outside sources from other regions which influence one’s own culture or tradition. For this reason, we can enjoy a number
of varieties in cultures in our daily lives. These so called ‘Fusion’ make a plenty of awesome products in
many parts such as food, music and so on.
Music is one of the
products of mixed culture. It is not hard to watch some music pieces that are
composed of various types of musical instruments, melodies, rhythms from different
regions and cultures. The video that I am going to mention on today’s blog shows this fusion trend in music. This video was made in 2006
to advertise a construction company that wanted to attain fresh and dynamic
images. In the film, it shows musicians, dancers playing and dancing along with
the background music. The music consists of B-Boys, Beat Box, DJ and Gayageum
which is one of the famous traditional musical instruments in Korea (You may
recognize that the background music is ‘Canon
variations’). When I first watched the video, it was
quite fresh and surprise to see how those contents that seems mismatch are
connected together. Though the film was made in 2006, it is well made music video
that melts different musical characters into a music piece.
We can enjoy varieties of
cultural mixes along with the globalization. There are many criticisms about
globalization which influences local cultures and sometimes destroys local
traditions. Therefore, it is important to secure one’s own culture under the pressure of globalization but like the film,
if we blend cultural differences properly, it can produce other forms of
tradition that can show the beauty of local and globalized cultures.
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